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Four ways to build an awesome brand.

Branding is a term most business owners are accustomed to hearing. As a business neophyte whenever I heard the word the images conjured in my mind were those of exotic designs. Suffice to say I couldn’t have been further from the truth. After a bit of reading and some practical experiences, I can now say I truly understand what branding entails and how it is pivotal to the success of any business. Hence permit me to share with you four ways I’ve learned how to build an awesome brand.


  • Focus on quality

First, focus on the quality of your work or products. Quality always trumps quantity and it pays off in the long term. Always seek to provide excellent service and or products even if costs you more in the short term. Make sure your Business name is synonymous with High-quality service, by doing so you will develop a positive word of mouth. Research has shown time and time again that a positive word of mouth is a very powerful marketing tool. People are more likely to patronize a business or product that has been referred to by a friend or family member. Furthermore, with a positive word of mouth recognition you could obtain testimonials from your clients which you could publicize to further drive your business. If for whatever reason you provide a bad service or product, consider recalling the product or providing a more superior service at no cost. This will leave a lasting pleasing impression on the customer and help protect your brand.

  • Don't take on more than you can handle

Second, Don’t take work that will be detrimental to your brand. One of the ways to do this is to take work that is not in your area of expertise. No matter how tempting or juicy the offer is, if you know you don’t have the competency to execute it or that you will end up doing a mediocre job, you better decline the offer. In such a scenario the wise thing to do is to refer the job to more capable hands. Referring out a job you can’t handle is an excellent way to build a loyal network. Another way of messing up your brand is taking on a job when you know you don’t have the time to do quality work. Don’t straddle too many jobs all in the name of making more money. Always consider if you have the time to do an excellent work. One exceptionally done gig is better than ten averagely done gigs. Remember to explain to the customer that the reason you are declining taking on more work is that you don’t want to do a shoddy job. The customer will appreciate the honesty.

  • Use a catchy tagline

Third, use a tagline. Never underestimate the power of a catchy slogan, they have a way of sticking in people’s minds. Also, a tagline provides you the opportunity of defining what you want to be known by, this is just too good an offer to leave to chance. In addition, taglines can be memorable ways to send a powerful message to potential customers. Just think about the big brands and the messages their taglines present to the psyche of would be customers e.g. NIKE (“Just do it”), BMW (“The Ultimate Driving Machine”). When crafting a tagline go for something simple but not too cheesy. Remember, there is beauty in simplicity.

  • Always act professionally

Finally, be professional and give your customers a pleasant experience. Being professional means being cordial, respectful and easy to work with. That last part is extremely important, as nobody likes difficult or overly complex procedures or persons. Dealing with you should be a breeze. Giving a pleasant experience is simply treating people the way you would want to be treated. You can make a list of all the things you like about a business or a company and try to emulate these and conversely, you can make a list of all the things you find annoying about a company and try to avoid these. Likewise, if you have competition try and find out the areas in which they are failing and try to be better in those areas. Build a solid reputation. Be known for a prompt response, delivering on or before time and transparent cost pricing (no hidden charges). Always treat all customers the same, don’t treat new customers better than long-term loyal customers, strive to give everyone an above par service.

I am sure you’ll reap enormous rewards once you put these four ways into practice, have fun building that awesome brand.

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